(c) Guilherme Almeida/Pexels CC0
(c) Guilherme Almeida/Pexels CC0

Un estudio encuentra que las sonrisas y el tono de los mensajes de texto son clave para atraer donaciones de financiación colectiva

PHYS.ORG

Las expresiones faciales positivas y el lenguaje emocional apropiado mejoran significativamente el éxito del crowdfunding benéfico, mostrando cómo las campañas sinceras y emocionalmente contundentes inspiran una mayor participación de los donantes.

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