Improved internet access and affordable smartphones have enabled a new generation of Maasai and Samburu musicians in Kenya to bring their music to social media, blending traditional Maa-language songs with modern genres like Amapiano and Bongo Flava. The movement is also countering cultural loss: as one singer put it, "If we don't update our roots, our songs will be forgotten, and the community will forget about their customs."
(c) Alvin Demule

Des musiciens maasai et samburu utilisent les réseaux sociaux pour revendiquer leur culture

THE GUARDIAN

Un meilleur accès à internet et des smartphones plus abordables ont permis à une nouvelle génération de musiciens maasai et samburu au Kenya de diffuser leur musique en ligne, en mêlant chants traditionnels en langue maa à des genres modernes comme l’amapiano et le bongo flava. Kahindi Imana a fondé Nomad Creatives en 2020 à Maralal pour aider les artistes samburu à accéder au courant dominant.

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