Puerto Rican artist Bad Bunny has inspired a massive 35% week-on-week increase in Spanish learners on Duolingo following his vibrant Super Bowl halftime show. The cultural milestone has showcased how music can help unite people, encouraging millions to embrace a new language and connect more deeply with Latin heritage.
(c) Dave Adamson

Bad Bunny performance sparks global surge in Spanish learners

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Puerto Rican artist Bad Bunny has inspired a massive 35% week-on-week increase in Spanish learners on Duolingo following his vibrant Super Bowl halftime show. The cultural milestone has showcased how music can help unite people, encouraging millions to embrace a new language and connect more deeply with Latin heritage.

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