A new study reveals that vaccine messages emphasizing empathy—such as protecting loved ones—significantly increase acceptance. This approach was more effective than fear-based or purely informational strategies, offering insights for future public health campaigns.
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Empathy-Based Messaging Found to Increase Vaccine Uptake

GLOBAL HEALTH PRESS

A new study reveals that vaccine messages emphasizing empathy—such as protecting loved ones—significantly increase acceptance. This approach was more effective than fear-based or purely informational strategies, offering insights for future public health campaigns.

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