From 2 August, companies offering new AI systems in the EU must label synthetic images, audio, video and some text designed to appear real, using visible notices and digital watermarks. The AI Act rules target deceptive deepfakes while exempting personal, artistic, satirical and fictional content.
(c) Alexandre Lomatse

EU verlangt Kennzeichnung realistischer KI-Inhalte

THE GUARDIAN

Ab dem 2. August müssen Unternehmen, die neue KI-Systeme in der EU anbieten, synthetische Bilder, Audios, Videos und bestimmte Texte kennzeichnen, wenn sie darauf abzielen, die Realität abzubilden. Sichtbare Hinweise und digitale Wasserzeichen sollen täuschende Deepfakes erkennbarer machen; Ausnahmen bleiben bestehen.

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