Older women are building large audiences and income on TikTok

Older creators, including 96-year-old Lillian Droniak, are making good money on TikTok and Instagram. Lillian says brand deals cover her $12,000 monthly care-home fees. She’s not the only grandma reaching millions of younger followers with fashion, cooking, and home skills, showing that being old isn’t all that bad while earning from online sponsorships.