From 2 August, companies offering new AI systems in the EU must label synthetic images, audio, video and some text designed to appear real, using visible notices and digital watermarks. The AI Act rules target deceptive deepfakes while exempting personal, artistic, satirical and fictional content.
(c) Alexandre Lomatse

L’UE impose des labels aux contenus d’IA réalistes

THE GUARDIAN

À partir du 2 août, les entreprises proposant de nouveaux systèmes d’IA dans l’UE devront signaler les images, sons, vidéos et certains textes synthétiques conçus pour paraître réels. Les règles prévoient des mentions visibles et des filigranes numériques, avec des exceptions encadrées.

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