From 2 August, companies offering new AI systems in the EU must label synthetic images, audio, video and some text designed to appear real, using visible notices and digital watermarks. The AI Act rules target deceptive deepfakes while exempting personal, artistic, satirical and fictional content.
(c) Alexandre Lomatse

EU makes labels mandatory for realistic AI-generated content

THE GUARDIAN

From 2 August, companies offering new AI systems in the EU must label synthetic images, audio, video and some text designed to appear real, using visible notices and digital watermarks. The AI Act rules target deceptive deepfakes while exempting personal, artistic, satirical and fictional content.

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