Ads in New York must now disclose when a "synthetic performer" — an AI-generated person — appears in place of a real actor. Signed by Gov. Kathy Hochul in December and in effect as of June 10, the law covers all media and sets fines of $1,000 for a first violation and $5,000 for each subsequent one.
(c) Jose Antonio Gallego Vázquez

New York oblige les annonceurs à signaler les acteurs générés par IA

ABC NEWS

Depuis le 10 juin, toute publicité diffusée à New York doit indiquer clairement si elle fait appel à un «interprète synthétique» — un personnage créé par intelligence artificielle. La loi, signée par la gouverneure Kathy Hochul en décembre, s’applique à tous les supports et prévoit des amendes de 1 000 dollars à la première infraction, puis 5 000 dollars.

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